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\"est_sar\": 13.12, \"sku_route_revenue\": 47.5}, {\"route\": \"ROUTE DAMAM\", \"est_sar\": 13.12, \"sku_route_revenue\": 47.5}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"est_sar\": 13.12, \"sku_route_revenue\": 47.5}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"est_sar\": 13.12, \"sku_route_revenue\": 47.5}, {\"route\": \"ROUTE THAIF & JIZAN\", \"est_sar\": 13.12, \"sku_route_revenue\": 47.5}]","route_audit":"{\"proof_routes\": [\"2 Huraymila WHouse\", \"ROUTE ALBAHA & BISHA\", \"ROUTE HURAYMILA\"], \"proof_count\": 3, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 2867.29, \"subcat_share\": 0.5236, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", 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\"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9851}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9715}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9458}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9386}], \"similar_subcat_sellers\": [\"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 49297.49, \"subcat_share\": 0.1819, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9301}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8824}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.8728}, {\"route\": \"ROUTE AFARBATH & 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\"subcat_share\": 0.1697, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9715}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9684}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.951}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9177}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9126}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE HAIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 1938.72, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9517}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9441}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9263}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 7886.7, \"subcat_share\": 0.033, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9684}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9278}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 21852.19, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9097}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9004}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.8847}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9851}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.951}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9236}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.906}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 22883.36, \"subcat_share\": 0.3276, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE NARIYA & HARDH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 4599.54, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9284}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.8916}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8455}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.8435}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE HURAYMILA\", \"ROUTE BAHEEM & AASMI\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"1 DarulBaida WHouse\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 20674.82, \"subcat_share\": 0.1593, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9779}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9386}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE HURAYMILA\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 57668.25, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 8664.54, \"proof_subcat_share_median\": 0.3232, \"sku_median_route_revenue\": 47.5}, \"qualified_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE THAIF & JIZAN\"]}","margin_audit":"{\"weeks_with_sales\": 3, \"peer_median_weeks\": 5.0, \"is_slow_mover\": true, \"price_signal_count\": 2, \"price_trend\": 0.0253, \"margin_trend\": 0.0106, \"avg_margin_pct\": 27.63, \"peer_median_margin\": 22.06, \"peer_q1_margin\": 18.6, \"reason\": \"insufficient_price_signal\"}","weeks_with_sales":3,"price_signal_count":2,"is_slow_mover":true,"routes_present":3,"routes_total":21,"route_sar":104.96,"margin_sar":0.0,"margin_recommendation":"REVIEW","total_net_profit":27.7675,"stk_pcs":300.0,"wac":123.633,"reason_text":"SIMSIM KACHA 15 KG BAG has been inactive for 165 days, sells on only 3/25 routes, and is classified as Dog. Consider exiting this SKU — the tied-up stock is worth ~SAR 37,090.","reason_source":"llm","item_role":"sku","bom_itemtype":null},{"item_code":"HEILP20","description":"HEIL PLATE 20 GM CARDAMOM","local_name":"هيل","category":"ROZANA DUBBA","brand_sub_category":"WHOLE SPICES","sub_group":"","bcg":"Cash Cow","plain_tag":"Reliable","plain_tag_reason":"Steady money, high volume","abc":"A","xyz":"X","recommendation":"RAISE PRICE","sar_impact":35156.17,"confidence":1.0,"avg_margin_pct":30.582,"margin_trend":0.0387,"volume_trend":-0.0335,"weekly_velocity":2722.6853,"total_units":141968.59,"ageing_days":35.0,"days_of_stock":29.5098,"cross_route_gap":2,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAIL\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE NARIYA & HARDH\", \"ROUTE RODYAN & MURUJ\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE THAIF & JIZAN\"], \"proof_count\": 19, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 428.04, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE RODYAN & MURUJ\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAYAL & BURAIDHA\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 21246.92, \"proof_subcat_share_median\": 0.4501, \"sku_median_route_revenue\": 7285.69}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 47, \"peer_median_weeks\": 47.0, \"is_slow_mover\": false, \"price_signal_count\": 12, \"price_trend\": -0.001, \"margin_trend\": 0.0387, \"avg_margin_pct\": 30.58, \"peer_median_margin\": 55.35, \"peer_q1_margin\": 52.56, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 55.35, \"weeks_in_period\": 52.14}","weeks_with_sales":47,"price_signal_count":12,"is_slow_mover":false,"routes_present":19,"routes_total":21,"route_sar":0.0,"margin_sar":35156.17,"margin_recommendation":"RAISE PRICE","total_net_profit":43416.8705,"stk_pcs":492.0,"wac":23.3292,"reason_text":"HEIL PLATE 20 GM CARDAMOM runs at 30.4% margin, below category peers, while moving SAR 2,917/week. A price adjustment could recover SAR 38,126/year without affecting demand.","reason_source":"llm","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"MSHAB15","description":"MASH ABEITH 15 KG BAG","local_name":"الهريس ابيهث 15 كجم","category":"WHOLESALE BAG","brand_sub_category":"PULSES AND CEREALS","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REDUCE","sar_impact":32909.85,"confidence":0.8,"avg_margin_pct":20.5861,"margin_trend":0.0227,"volume_trend":-0.2582,"weekly_velocity":3.8379,"total_units":200.121,"ageing_days":76.0,"days_of_stock":999.0,"cross_route_gap":19,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"2 Huraymila WHouse\", \"ROUTE ABAHA & THATHILETH\"], \"proof_count\": 2, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 10, \"peer_median_weeks\": 5.0, \"is_slow_mover\": false, \"price_signal_count\": 6, \"price_trend\": 0.0489, \"margin_trend\": 0.0227, \"avg_margin_pct\": 20.59, \"peer_median_margin\": 22.06, \"peer_q1_margin\": 18.6, \"reason\": \"no_margin_action\"}","weeks_with_sales":10,"price_signal_count":6,"is_slow_mover":false,"routes_present":2,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"","total_net_profit":41.1972,"stk_pcs":300.0,"wac":109.6995,"reason_text":"MASH ABEITH 15 KG BAG is classified as Dog/Z — volume is declining (-25.8% trend) with 999 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"ZABCT10","description":"ZABEEB CRTN 10 KG","local_name":"زبيب كارتون 10 كجم","category":"CARTON BOX","brand_sub_category":"DRY FRUITS","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REDUCE","sar_impact":31025.25,"confidence":1.0,"avg_margin_pct":15.652,"margin_trend":0.0085,"volume_trend":-0.0737,"weekly_velocity":46.3167,"total_units":2415.086,"ageing_days":36.0,"days_of_stock":999.0,"cross_route_gap":14,"qualified_gap":7,"qualified_gap_routes":"[{\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"est_sar\": 54.78, \"sku_route_revenue\": 350.0}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"est_sar\": 54.78, \"sku_route_revenue\": 350.0}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"est_sar\": 54.78, \"sku_route_revenue\": 350.0}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"est_sar\": 54.78, \"sku_route_revenue\": 350.0}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"est_sar\": 54.78, \"sku_route_revenue\": 350.0}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"est_sar\": 54.78, \"sku_route_revenue\": 350.0}, {\"route\": \"ROUTE THAIF & JIZAN\", \"est_sar\": 54.78, \"sku_route_revenue\": 350.0}]","route_audit":"{\"proof_routes\": [\"1 DarulBaida WHouse\", \"2 Huraymila WHouse\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE HURAYMILA\"], \"proof_count\": 7, \"gates\": [{\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 72868.15, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9517}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9367}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9316}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9263}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9044}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\"]}}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 69378.36, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9517}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9441}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9391}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9344}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.8891}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 10648.53, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9779}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9458}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9408}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9278}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9236}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 21607.77, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9851}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9715}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9458}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9386}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 8524.01, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9715}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9684}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.951}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9177}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9126}], \"similar_subcat_sellers\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE HAIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 4761.07, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9517}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9441}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9263}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 41343.61, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9684}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9278}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 70049.2, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9097}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9004}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.8847}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\"]}}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 16706.27, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9851}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.951}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9236}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.906}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 10904.32, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE NARIYA & HARDH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 11490.7, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9284}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.8916}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8455}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.8435}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE HURAYMILA\", \"ROUTE BAHEEM & AASMI\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 205.26, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"1 DarulBaida WHouse\"]}}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 7933.96, \"subcat_share\": 0.034, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9779}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9386}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 415211.49, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 13002.91, \"proof_subcat_share_median\": 0.0231, \"sku_median_route_revenue\": 350.0}, \"qualified_routes\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE THAIF & JIZAN\"]}","margin_audit":"{\"weeks_with_sales\": 30, \"peer_median_weeks\": 8.0, \"is_slow_mover\": false, \"price_signal_count\": 9, \"price_trend\": 0.0387, \"margin_trend\": 0.0085, \"avg_margin_pct\": 15.65, \"peer_median_margin\": 20.0, \"peer_q1_margin\": 19.19, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 20.0, \"weeks_in_period\": 52.14}","weeks_with_sales":30,"price_signal_count":9,"is_slow_mover":false,"routes_present":7,"routes_total":21,"route_sar":383.46,"margin_sar":105.01,"margin_recommendation":"RAISE PRICE","total_net_profit":378.0096,"stk_pcs":187.5,"wac":165.468,"reason_text":"ZABEEB CRTN 10 KG is classified as Dog/Z — volume is declining (-7.4% trend) with 999 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"SOYA020","description":"CHOICE SOYABEEN BAG 20 KG","local_name":"كرات الصويا","category":"CHOICE","brand_sub_category":"PULSES AND CEREALS","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REDUCE","sar_impact":22662.36,"confidence":0.9,"avg_margin_pct":34.7768,"margin_trend":-0.0574,"volume_trend":-0.1126,"weekly_velocity":2.2823,"total_units":119.008,"ageing_days":42.0,"days_of_stock":999.0,"cross_route_gap":20,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"2 Huraymila WHouse\"], \"proof_count\": 1, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 11, \"peer_median_weeks\": 11.0, \"is_slow_mover\": false, \"price_signal_count\": 5, \"price_trend\": 0.0498, \"margin_trend\": -0.0574, \"avg_margin_pct\": 34.78, \"peer_median_margin\": 34.78, \"peer_q1_margin\": 34.78, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 34.78, \"weeks_in_period\": 52.14}","weeks_with_sales":11,"price_signal_count":5,"is_slow_mover":false,"routes_present":1,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"RAISE PRICE","total_net_profit":41.3872,"stk_pcs":140.0,"wac":161.874,"reason_text":"CHOICE SOYABEEN BAG 20 KG is classified as Dog/Z — volume is declining (-11.3% trend) with 999 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"SVNSP","description":"ROZA SEVEN SPICES 45 GM","local_name":"سبع بهارات","category":"ROZA SMALL KEES","brand_sub_category":"SPICES AND OTHER POWDER","sub_group":"MACHINE PACKING POUCHES","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"X","recommendation":"REMOVE","sar_impact":22373.28,"confidence":0.8,"avg_margin_pct":40.4713,"margin_trend":0.0,"volume_trend":-0.375,"weekly_velocity":0.8009,"total_units":41.76,"ageing_days":104.0,"days_of_stock":999.0,"cross_route_gap":20,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE HURAYMILA\"], \"proof_count\": 1, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 4, \"peer_median_weeks\": 40.0, \"is_slow_mover\": true, \"price_signal_count\": 1, \"price_trend\": 0.0, \"margin_trend\": 0.0, \"avg_margin_pct\": 40.47, \"peer_median_margin\": 41.3, \"peer_q1_margin\": 36.67, \"reason\": \"insufficient_price_signal\"}","weeks_with_sales":4,"price_signal_count":1,"is_slow_mover":true,"routes_present":1,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"REVIEW","total_net_profit":16.9008,"stk_pcs":300.0,"wac":74.5776,"reason_text":"ROZA SEVEN SPICES 45 GM has been inactive for 104 days, sells on only 1/21 routes, and is classified as Dog. Consider exiting this SKU — the tied-up stock is worth ~SAR 22,373.","reason_source":"template","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"CHNDL15","description":"CHENADAL 15 KG BAG","local_name":"حمص مجروش","category":"WHOLESALE BAG","brand_sub_category":"PULSES AND CEREALS","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REDUCE","sar_impact":22008.915,"confidence":1.0,"avg_margin_pct":23.5341,"margin_trend":0.0222,"volume_trend":-0.2022,"weekly_velocity":25.1153,"total_units":1309.583,"ageing_days":39.0,"days_of_stock":999.0,"cross_route_gap":16,"qualified_gap":6,"qualified_gap_routes":"[{\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"est_sar\": 35.3, \"sku_route_revenue\": 150.0}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"est_sar\": 35.3, \"sku_route_revenue\": 150.0}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"est_sar\": 35.3, \"sku_route_revenue\": 150.0}, {\"route\": \"ROUTE DAMAM\", \"est_sar\": 35.3, \"sku_route_revenue\": 150.0}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"est_sar\": 35.3, \"sku_route_revenue\": 150.0}, {\"route\": \"ROUTE THAIF & JIZAN\", \"est_sar\": 35.3, \"sku_route_revenue\": 150.0}]","route_audit":"{\"proof_routes\": [\"1 DarulBaida WHouse\", \"2 Huraymila WHouse\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE SAKAKA & KORIYATH\"], \"proof_count\": 5, \"gates\": [{\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 70070.6, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9517}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9367}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9316}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9263}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9044}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE DAMAM\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\"]}}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 60895.08, \"subcat_share\": 0.0062, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9517}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9441}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9391}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9344}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.8891}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 80043.54, \"subcat_share\": 0.068, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAIL\", \"similarity\": 0.9517}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9491}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9344}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9275}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9044}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 6080.07, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9779}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9458}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9408}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9278}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9236}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HURAYMILA\", \"ROUTE HAKEEKH & KHARJ\"]}}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 303.48, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9851}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9715}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9458}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9386}], \"similar_subcat_sellers\": [\"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE DAMAM\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 59289.05, \"subcat_share\": 0.0149, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAIL\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9644}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9491}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9391}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9367}], \"similar_subcat_sellers\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 4475.53, \"subcat_share\": 0.1697, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9715}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9684}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.951}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9177}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9126}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE HAIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 1938.72, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9517}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9441}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9263}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 7886.7, \"subcat_share\": 0.033, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9684}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9278}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 21852.19, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9097}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9004}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.8847}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE HURAYMILA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 8434.12, \"subcat_share\": 0.3232, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9408}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9284}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9126}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9115}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9851}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.951}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9236}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.906}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 22883.36, \"subcat_share\": 0.3276, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE NARIYA & HARDH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 4599.54, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9284}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.8916}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8455}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.8435}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE HURAYMILA\", \"ROUTE BAHEEM & AASMI\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"1 DarulBaida WHouse\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 57668.25, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 8894.96, \"proof_subcat_share_median\": 0.1819, \"sku_median_route_revenue\": 150.0}, \"qualified_routes\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\"]}","margin_audit":"{\"weeks_with_sales\": 24, \"peer_median_weeks\": 5.0, \"is_slow_mover\": false, \"price_signal_count\": 10, \"price_trend\": 0.0249, \"margin_trend\": 0.0222, \"avg_margin_pct\": 23.53, \"peer_median_margin\": 22.06, \"peer_q1_margin\": 18.6, \"reason\": \"no_margin_action\"}","weeks_with_sales":24,"price_signal_count":10,"is_slow_mover":false,"routes_present":5,"routes_total":21,"route_sar":211.8,"margin_sar":0.0,"margin_recommendation":"","total_net_profit":308.198,"stk_pcs":310.0,"wac":70.9965,"reason_text":"CHENADAL 15 KG BAG is classified as Dog/Z — volume is declining (-20.2% trend) with 999 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"FOLSW01","description":"FOOL SUDANI WHITE","local_name":"فول سوداني الابيض","category":"WHOLESALE BAG","brand_sub_category":"READY TO EAT","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Y","recommendation":"REMOVE","sar_impact":21000.0,"confidence":0.8,"avg_margin_pct":42.8185,"margin_trend":-0.4953,"volume_trend":-1.3846,"weekly_velocity":1.2466,"total_units":65.0,"ageing_days":111.0,"days_of_stock":999.0,"cross_route_gap":19,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"2 Huraymila WHouse\", \"ROUTE DAMAM\"], \"proof_count\": 2, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 2, \"peer_median_weeks\": 18.5, \"is_slow_mover\": true, \"price_signal_count\": 2, \"price_trend\": -0.0952, \"margin_trend\": -0.4953, \"avg_margin_pct\": 42.82, \"peer_median_margin\": 37.74, \"peer_q1_margin\": 33.65, \"reason\": \"insufficient_price_signal\"}","weeks_with_sales":2,"price_signal_count":2,"is_slow_mover":true,"routes_present":2,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"REVIEW","total_net_profit":27.832,"stk_pcs":140.0,"wac":150.0,"reason_text":"FOOL SUDANI WHITE has been inactive for 111 days, sells on only 2/21 routes, and is classified as Dog. Consider exiting this SKU — the tied-up stock is worth ~SAR 21,000.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"LOSNPX1","description":"LOSE 27/30 CRTN 22.680 KG","local_name":"لوز","category":"CARTON BOX","brand_sub_category":"NUTS","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REDUCE","sar_impact":19751.7782,"confidence":0.7,"avg_margin_pct":9.8848,"margin_trend":0.1999,"volume_trend":-0.0654,"weekly_velocity":40.1978,"total_units":2096.03,"ageing_days":86.0,"days_of_stock":999.0,"cross_route_gap":19,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"1 DarulBaida WHouse\", \"2 Huraymila WHouse\"], \"proof_count\": 2, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 28, \"peer_median_weeks\": 7.0, \"is_slow_mover\": false, \"price_signal_count\": 7, \"price_trend\": 0.0303, \"margin_trend\": 0.1999, \"avg_margin_pct\": 9.88, \"peer_median_margin\": 15.75, \"peer_q1_margin\": 10.06, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 15.75, \"weeks_in_period\": 52.14}","weeks_with_sales":28,"price_signal_count":7,"is_slow_mover":false,"routes_present":2,"routes_total":21,"route_sar":0.0,"margin_sar":122.87,"margin_recommendation":"RAISE PRICE","total_net_profit":207.1881,"stk_pcs":27.96,"wac":706.4298,"reason_text":"LOSE 27/30 CRTN 22.680 KG is classified as Dog/Z — volume is declining (-6.5% trend) with 999 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"heilb80","description":"HEIL BOTTLE 80 GM CARDAMOM","local_name":"هيل","category":"ROZANA BOTTLE","brand_sub_category":"WHOLE SPICES","sub_group":"HAND PACKING BOTTLE","bcg":"Cash Cow","plain_tag":"Reliable","plain_tag_reason":"Steady money, high volume","abc":"A","xyz":"X","recommendation":"RAISE PRICE","sar_impact":19403.74,"confidence":1.0,"avg_margin_pct":22.8559,"margin_trend":0.0172,"volume_trend":-0.024,"weekly_velocity":2327.9242,"total_units":121384.62,"ageing_days":35.0,"days_of_stock":23.828,"cross_route_gap":3,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAIL\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE NARIYA & HARDH\", \"ROUTE RODYAN & MURUJ\", \"ROUTE SAKAKA & KORIYATH\"], \"proof_count\": 18, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE RODYAN & MURUJ\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAYAL & BURAIDHA\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 12392.66, \"subcat_share\": 0.3152, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE HAYAL & BURAIDHA\", \"ROUTE HAIL\", \"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 17264.21, \"proof_subcat_share_median\": 0.3605, \"sku_median_route_revenue\": 6134.74}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 47, \"peer_median_weeks\": 40.0, \"is_slow_mover\": false, \"price_signal_count\": 12, \"price_trend\": -0.0009, \"margin_trend\": 0.0172, \"avg_margin_pct\": 22.86, \"peer_median_margin\": 38.84, \"peer_q1_margin\": 28.21, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 38.84, \"weeks_in_period\": 52.14}","weeks_with_sales":47,"price_signal_count":12,"is_slow_mover":false,"routes_present":18,"routes_total":21,"route_sar":0.0,"margin_sar":19403.74,"margin_recommendation":"RAISE PRICE","total_net_profit":27743.5518,"stk_pcs":96.0,"wac":82.5444,"reason_text":"HEIL BOTTLE 80 GM CARDAMOM runs at 22.8% margin, below category peers, while moving SAR 2,513/week. A price adjustment could recover SAR 21,022/year without affecting demand.","reason_source":"llm","item_role":"sku","bom_itemtype":"Production | Raw Material"},{"item_code":"COCO125","description":"COCO SMALL GETHAI (40 pc)","local_name":"مسحوق الكاكاو","category":"GETHAI","brand_sub_category":"SPICES AND OTHER POWDER","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REDUCE","sar_impact":18424.14,"confidence":1.0,"avg_margin_pct":14.2159,"margin_trend":-0.0058,"volume_trend":-0.1292,"weekly_velocity":208.437,"total_units":10868.5,"ageing_days":36.0,"days_of_stock":618.7433,"cross_route_gap":18,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\", \"ROUTE BAHEEM & AASMI\"], \"proof_count\": 3, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 7757.99, \"subcat_share\": 0.5406, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9517}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9367}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9316}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9263}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9044}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE DAMAM\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\"]}}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 702.73, \"subcat_share\": 0.4421, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9517}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9441}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9391}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9344}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.8891}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 3775.04, \"subcat_share\": 0.2725, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9779}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9458}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9408}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9278}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9236}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HURAYMILA\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE MALAS & SULAYYIL\"]}}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 6046.85, \"subcat_share\": 0.6297, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9851}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9715}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9458}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9386}], \"similar_subcat_sellers\": [\"ROUTE HAKEEKH & KHARJ\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE DAMAM\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 1897.63, \"subcat_share\": 0.5958, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAIL\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9644}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9491}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9391}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9367}], \"similar_subcat_sellers\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 1087.82, \"subcat_share\": 0.2516, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9715}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9684}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.951}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9177}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9126}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE HAIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 32.26, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9517}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9441}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9263}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 2898.59, \"subcat_share\": 0.2762, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9684}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9278}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 167.02, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9097}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9004}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.8847}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE THAIF & JIZAN\", \"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE HURAYMILA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 1640.18, \"subcat_share\": 0.2941, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9408}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9284}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9126}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9115}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE ALHULA & THABOOK\", \"ROUTE NARIYA & HARDH\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 3016.32, \"subcat_share\": 0.5988, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9851}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.951}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9236}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.906}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 1821.12, \"subcat_share\": 0.4945, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE ALHULA & THABOOK\"]}}, {\"route\": \"ROUTE NARIYA & HARDH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 736.49, \"subcat_share\": 0.1064, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9284}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.8916}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8455}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.8435}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE HURAYMILA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE BAHEEM & AASMI\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 7544.8, \"subcat_share\": 0.5916, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9779}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9386}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE ALHULA & THABOOK\", \"ROUTE HURAYMILA\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE NARIYA & HARDH\", \"ROUTE HAKEEKH & KHARJ\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 3471.25, \"subcat_share\": 0.5587, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 12359.19, \"proof_subcat_share_median\": 0.6162, \"sku_median_route_revenue\": 415.2}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 31, \"peer_median_weeks\": 40.5, \"is_slow_mover\": true, \"price_signal_count\": 12, \"price_trend\": 0.0014, \"margin_trend\": -0.0058, \"avg_margin_pct\": 14.22, \"peer_median_margin\": 20.85, \"peer_q1_margin\": 18.97, \"reason\": \"slow_mover_low_margin\"}","weeks_with_sales":31,"price_signal_count":12,"is_slow_mover":true,"routes_present":3,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"REVIEW","total_net_profit":1545.0517,"stk_pcs":105.0,"wac":175.468,"reason_text":"COCO SMALL GETHAI (40 pc) is classified as Dog/Z — volume is declining (-0.2% trend) with 577 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"llm","item_role":"sku","bom_itemtype":null},{"item_code":"MHRC050","description":"MEHRAN CHAAT 50 GM","local_name":"مهران chaat 50 جم","category":"MEHRAN","brand_sub_category":"SPICES AND OTHER POWDER","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REDUCE","sar_impact":17575.3152,"confidence":1.0,"avg_margin_pct":17.4437,"margin_trend":-0.0082,"volume_trend":-0.0217,"weekly_velocity":181.5846,"total_units":9468.34,"ageing_days":36.0,"days_of_stock":677.52,"cross_route_gap":8,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE 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\"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 2650.93, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9517}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9441}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9391}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9344}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.8891}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\", \"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE HAIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 1356.62, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9517}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9441}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9263}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE HURAYMILA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 550.83, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9408}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9284}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9126}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9115}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE ALHULA & THABOOK\", \"ROUTE NARIYA & HARDH\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 4012.19, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9779}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9386}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE ALHULA & THABOOK\", \"ROUTE HURAYMILA\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE NARIYA & HARDH\", \"ROUTE HAKEEKH & 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\"margin_trend\": -0.0082, \"avg_margin_pct\": 17.44, \"peer_median_margin\": 17.28, \"peer_q1_margin\": 16.73, \"reason\": \"no_margin_action\"}","weeks_with_sales":44,"price_signal_count":11,"is_slow_mover":false,"routes_present":13,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"","total_net_profit":1651.6292,"stk_pcs":108.0,"wac":162.7344,"reason_text":"MEHRAN CHAAT 50 GM is classified as Dog/Z — volume is declining (-2.2% trend) with 678 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"COCNT07","description":"COCONUT BAG 7 KG","local_name":"حقيبة جوز الهند 7 كجم","category":"WHOLESALE BAG","brand_sub_category":"PULSES AND CEREALS","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REMOVE","sar_impact":15762.663,"confidence":0.7,"avg_margin_pct":24.8233,"margin_trend":0.1488,"volume_trend":-0.0238,"weekly_velocity":2.2995,"total_units":119.9,"ageing_days":256.0,"days_of_stock":999.0,"cross_route_gap":19,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"2 Huraymila WHouse\", \"ROUTE ALBAHA & BISHA\"], \"proof_count\": 2, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 3, \"peer_median_weeks\": 5.0, \"is_slow_mover\": true, \"price_signal_count\": 3, \"price_trend\": 0.0333, \"margin_trend\": 0.1488, \"avg_margin_pct\": 24.82, \"peer_median_margin\": 22.06, \"peer_q1_margin\": 18.6, \"reason\": \"insufficient_price_signal\"}","weeks_with_sales":3,"price_signal_count":3,"is_slow_mover":true,"routes_present":2,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"REVIEW","total_net_profit":29.7632,"stk_pcs":210.0,"wac":75.0603,"reason_text":"COCONUT BAG 7 KG has been inactive for 256 days, sells on only 2/21 routes, and is classified as Dog. Consider exiting this SKU — the tied-up stock is worth ~SAR 15,763.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"JERK900","description":"JEERAKSHALA RICE 900 GM","local_name":"ارز بسمتي برياني","category":"ROZANA PILLOW POUCH M","brand_sub_category":"PULSES AND CEREALS","sub_group":"MACHINE PACKING POUCHES","bcg":"Star","plain_tag":"Winner","plain_tag_reason":"Selling well and growing","abc":"A","xyz":"X","recommendation":"RAISE PRICE","sar_impact":15278.03,"confidence":1.0,"avg_margin_pct":21.2139,"margin_trend":-0.0412,"volume_trend":0.0399,"weekly_velocity":1413.935,"total_units":73726.61,"ageing_days":35.0,"days_of_stock":37.9131,"cross_route_gap":3,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"1 DarulBaida WHouse\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAIL\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE NARIYA & HARDH\", \"ROUTE RODYAN & MURUJ\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE THAIF & JIZAN\"], \"proof_count\": 18, \"gates\": [{\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 31.68, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 16569.08, \"subcat_share\": 0.8297, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9097}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9004}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.8847}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE THAIF & JIZAN\", \"ROUTE HAIL\", \"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 37713.26, \"subcat_share\": 0.8395, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE ALHULA & THABOOK\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 43599.3, \"proof_subcat_share_median\": 0.8738, \"sku_median_route_revenue\": 3342.88}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 47, \"peer_median_weeks\": 46.0, \"is_slow_mover\": false, \"price_signal_count\": 12, \"price_trend\": 0.0032, \"margin_trend\": -0.0412, \"avg_margin_pct\": 21.21, \"peer_median_margin\": 41.94, \"peer_q1_margin\": 37.87, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 41.94, \"weeks_in_period\": 52.14}","weeks_with_sales":47,"price_signal_count":12,"is_slow_mover":false,"routes_present":18,"routes_total":21,"route_sar":0.0,"margin_sar":15278.03,"margin_recommendation":"RAISE PRICE","total_net_profit":15640.32,"stk_pcs":91.0,"wac":84.1548,"reason_text":"JEERAKSHALA RICE 900 GM runs at 21.9% margin, below category peers, while moving SAR 1,495/week. Margin has been declining (-0.1pp trend). A price adjustment could recover SAR 15,700/year without affecting demand.","reason_source":"llm","item_role":"sku","bom_itemtype":"Standard Item"},{"item_code":"HEIL-120","description":"HEIL BOTTLE 100 GM CARDAMOM","local_name":"روزانا هيل 100 جم","category":"ROZANA BOTTLE","brand_sub_category":"WHOLE SPICES","sub_group":"HAND PACKING BOTTLE","bcg":"Cash Cow","plain_tag":"Reliable","plain_tag_reason":"Steady money, high volume","abc":"A","xyz":"Y","recommendation":"RAISE PRICE","sar_impact":10935.41,"confidence":1.0,"avg_margin_pct":24.3888,"margin_trend":0.0198,"volume_trend":-0.0494,"weekly_velocity":1451.1086,"total_units":75664.95,"ageing_days":35.0,"days_of_stock":38.5684,"cross_route_gap":9,"qualified_gap":1,"qualified_gap_routes":"[{\"route\": \"ROUTE MARMIYA & BIDHA\", \"est_sar\": 1304.03, \"sku_route_revenue\": 5346.82}]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE THAIF & JIZAN\"], \"proof_count\": 12, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE RODYAN & MURUJ\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAYAL & BURAIDHA\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, 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Consider exiting this SKU — the tied-up stock is worth ~SAR 8,452.","reason_source":"template","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"HLPBT08","description":"HEIL POWDER BOTTLE 80 GM","local_name":"هيل مطحون","category":"ROZANA BOTTLE","brand_sub_category":"SPICES AND OTHER POWDER","sub_group":"HAND PACKING BOTTLE","bcg":"Cash Cow","plain_tag":"Reliable","plain_tag_reason":"Steady money, high volume","abc":"A","xyz":"X","recommendation":"RAISE PRICE","sar_impact":8057.3,"confidence":1.0,"avg_margin_pct":30.8892,"margin_trend":0.0055,"volume_trend":-0.0248,"weekly_velocity":670.2153,"total_units":34946.94,"ageing_days":37.0,"days_of_stock":63.0783,"cross_route_gap":4,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAIL\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\"], \"proof_count\": 17, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAYAL & BURAIDHA\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 31.32, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 12392.66, \"subcat_share\": 0.4948, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE HAYAL & BURAIDHA\", \"ROUTE HAIL\", \"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 26094.36, \"proof_subcat_share_median\": 0.5044, \"sku_median_route_revenue\": 1913.38}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 46, \"peer_median_weeks\": 43.0, \"is_slow_mover\": false, \"price_signal_count\": 12, \"price_trend\": -0.0037, \"margin_trend\": 0.0055, \"avg_margin_pct\": 30.89, \"peer_median_margin\": 53.94, \"peer_q1_margin\": 50.1, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 53.94, \"weeks_in_period\": 52.14}","weeks_with_sales":46,"price_signal_count":12,"is_slow_mover":false,"routes_present":17,"routes_total":21,"route_sar":0.0,"margin_sar":8057.3,"margin_recommendation":"RAISE PRICE","total_net_profit":10794.8173,"stk_pcs":84.0,"wac":71.898,"reason_text":"HEIL POWDER BOTTLE 80 GM runs at 30.9% margin, below category peers, while moving SAR 670/week. A price adjustment could recover SAR 8,057 in this period without affecting demand.","reason_source":"template","item_role":"sku","bom_itemtype":"Production | Raw Material"},{"item_code":"ZBMX020","description":"ZABEEB MIX 120 GM RAISIN","local_name":"زبيب مشكل","category":"ROZANA DUBBA","brand_sub_category":"NUTS","sub_group":"HAND PACKING DUBBA","bcg":"Star","plain_tag":"Winner","plain_tag_reason":"Selling well and growing","abc":"A","xyz":"X","recommendation":"RAISE PRICE","sar_impact":7685.56,"confidence":1.0,"avg_margin_pct":29.5709,"margin_trend":-0.0034,"volume_trend":0.0034,"weekly_velocity":1321.3697,"total_units":68899.99,"ageing_days":35.0,"days_of_stock":30.8397,"cross_route_gap":3,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAIL\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE NARIYA & HARDH\", \"ROUTE RODYAN & MURUJ\", \"ROUTE SAKAKA & KORIYATH\"], \"proof_count\": 18, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 428.04, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE RODYAN & MURUJ\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAYAL & BURAIDHA\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 6254.45, \"subcat_share\": 0.1889, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE HAYAL & BURAIDHA\", \"ROUTE HAIL\", \"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 29341.03, \"proof_subcat_share_median\": 0.3031, \"sku_median_route_revenue\": 3365.31}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 47, \"peer_median_weeks\": 21.0, \"is_slow_mover\": false, \"price_signal_count\": 12, \"price_trend\": 0.0161, \"margin_trend\": -0.0034, \"avg_margin_pct\": 29.57, \"peer_median_margin\": 40.73, \"peer_q1_margin\": 36.57, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 40.73, \"weeks_in_period\": 52.14}","weeks_with_sales":47,"price_signal_count":12,"is_slow_mover":false,"routes_present":18,"routes_total":21,"route_sar":0.0,"margin_sar":7685.56,"margin_recommendation":"RAISE PRICE","total_net_profit":20374.3223,"stk_pcs":192.0,"wac":30.3204,"reason_text":"ZABEEB MIX 120 GM RAISIN runs at 29.6% margin, below category peers, while moving SAR 1,321/week. A price adjustment could recover SAR 7,686 in this period without affecting demand.","reason_source":"template","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"HLBTL18","description":"HEIL BOTTLE 180 GM CARDAMOM","local_name":"هيل محور زجاجة 180 جم","category":"ROZANA BOTTLE","brand_sub_category":"WHOLE SPICES","sub_group":"HAND PACKING BOTTLE","bcg":"Cash Cow","plain_tag":"Reliable","plain_tag_reason":"Steady money, high volume","abc":"A","xyz":"Y","recommendation":"RAISE PRICE","sar_impact":6042.44,"confidence":1.0,"avg_margin_pct":25.9425,"margin_trend":0.0345,"volume_trend":-0.0298,"weekly_velocity":898.3992,"total_units":46845.1,"ageing_days":35.0,"days_of_stock":59.957,"cross_route_gap":10,"qualified_gap":1,"qualified_gap_routes":"[{\"route\": \"ROUTE MARMIYA & BIDHA\", \"est_sar\": 967.27, \"sku_route_revenue\": 3728.5}]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE 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Consider exiting this SKU — the tied-up stock is worth ~SAR 5,686.","reason_source":"template","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"BPHS001","description":"BLACK PEPPER HUB 60 GM","local_name":"فلفل اسود","category":"ROZANA DUBBA","brand_sub_category":"WHOLE SPICES","sub_group":"HAND PACKING DUBBA","bcg":"Cash Cow","plain_tag":"Reliable","plain_tag_reason":"Steady money, high volume","abc":"A","xyz":"X","recommendation":"RAISE PRICE","sar_impact":5450.59,"confidence":1.0,"avg_margin_pct":41.3569,"margin_trend":0.0025,"volume_trend":-0.0397,"weekly_velocity":747.2696,"total_units":38964.77,"ageing_days":35.0,"days_of_stock":47.4593,"cross_route_gap":3,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAIL\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE THAIF & JIZAN\"], \"proof_count\": 18, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 428.04, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE RODYAN & MURUJ\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAYAL & BURAIDHA\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 3423.88, \"subcat_share\": 0.1913, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 29341.03, \"proof_subcat_share_median\": 0.4565, \"sku_median_route_revenue\": 2040.03}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 47, \"peer_median_weeks\": 47.0, \"is_slow_mover\": false, \"price_signal_count\": 12, \"price_trend\": 0.0002, \"margin_trend\": 0.0025, \"avg_margin_pct\": 41.36, \"peer_median_margin\": 55.35, \"peer_q1_margin\": 52.56, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 55.35, \"weeks_in_period\": 52.14}","weeks_with_sales":47,"price_signal_count":12,"is_slow_mover":false,"routes_present":18,"routes_total":21,"route_sar":0.0,"margin_sar":5450.59,"margin_recommendation":"RAISE PRICE","total_net_profit":16114.6118,"stk_pcs":252.0,"wac":20.1048,"reason_text":"BLACK PEPPER HUB 60 GM runs at 41.4% margin, below category peers, while moving SAR 747/week. 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{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 21607.77, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9851}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9715}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9458}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9386}], \"similar_subcat_sellers\": [\"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\"]}}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 69666.98, \"subcat_share\": 0.3448, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9301}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8824}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.8728}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.867}], \"similar_subcat_sellers\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE HURAYMILA\", \"ROUTE DAMAM\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 8524.01, \"subcat_share\": 0.4456, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9715}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9684}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.951}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9177}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9126}], \"similar_subcat_sellers\": [\"ROUTE HAKEEKH & KHARJ\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE HAIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 4761.07, \"subcat_share\": 0.8564, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9517}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9441}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9263}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 41343.61, \"subcat_share\": 0.2861, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9684}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9278}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE DAWADMI RUWAIDA\"]}}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 70049.2, \"subcat_share\": 0.5882, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9097}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9004}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.8847}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE THAIF & JIZAN\", \"ROUTE HAIL\", \"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 16706.27, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9851}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.951}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9236}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.906}], \"similar_subcat_sellers\": [\"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 10904.32, \"subcat_share\": 0.455, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE NARIYA & HARDH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 11490.7, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9284}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.8916}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8455}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.8435}], \"similar_subcat_sellers\": [\"ROUTE HURAYMILA\", \"ROUTE BAHEEM & AASMI\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 205.26, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE DAWADMI RUWAIDA\"]}}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 7933.96, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9779}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9386}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE HURAYMILA\", \"ROUTE HAKEEKH & KHARJ\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 127816.24, \"proof_subcat_share_median\": 0.6511, \"sku_median_route_revenue\": 2005.69}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 28, \"peer_median_weeks\": 27.0, \"is_slow_mover\": false, \"price_signal_count\": 9, \"price_trend\": 0.0052, \"margin_trend\": 0.0015, \"avg_margin_pct\": 20.38, \"peer_median_margin\": 19.75, \"peer_q1_margin\": 17.83, \"reason\": \"no_margin_action\"}","weeks_with_sales":28,"price_signal_count":9,"is_slow_mover":false,"routes_present":4,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"","total_net_profit":2567.8705,"stk_pcs":80.0,"wac":63.703,"reason_text":"BARRAK BURHAN NO 200 is classified as Dog/Z — volume is declining (-5.9% trend) with 148 days of stock on hand. 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HAKEEKH & KHARJ\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE HAIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 934.19, \"subcat_share\": 0.0856, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9517}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9441}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9263}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 72596.14, \"subcat_share\": 0.0634, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE ALHULA & THABOOK\"]}}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 43052.69, \"subcat_share\": 0.0693, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9779}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9386}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE ALHULA & THABOOK\", \"ROUTE HURAYMILA\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE NARIYA & HARDH\", \"ROUTE HAKEEKH & KHARJ\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 3830.45, \"subcat_share\": 0.1819, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE HAYAL & BURAIDHA\", \"ROUTE HAIL\", \"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 23275.16, \"proof_subcat_share_median\": 0.1596, \"sku_median_route_revenue\": 777.77}, \"qualified_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE ALHULA & THABOOK\", \"ROUTE BAHEEM & AASMI\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE SAKAKA & KORIYATH\"]}","margin_audit":"{\"weeks_with_sales\": 27, \"peer_median_weeks\": 20.0, \"is_slow_mover\": false, \"price_signal_count\": 11, \"price_trend\": -0.011, \"margin_trend\": 0.0023, \"avg_margin_pct\": 47.44, \"peer_median_margin\": 47.16, \"peer_q1_margin\": 39.56, \"reason\": \"no_margin_action\"}","weeks_with_sales":27,"price_signal_count":11,"is_slow_mover":false,"routes_present":9,"routes_total":21,"route_sar":1844.9,"margin_sar":0.0,"margin_recommendation":"","total_net_profit":4579.1773,"stk_pcs":168.0,"wac":28.8744,"reason_text":"BAISON 1 KG is classified as Dog/Z — volume is declining (-0.1% trend) with 183 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"llm","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"VIJAY1410","description":"JAY DRY CHILLY (100GM X 48PCS)","local_name":"فلفل حار","category":"VIJAY","brand_sub_category":"WHOLE SPICES","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Y","recommendation":"REMOVE","sar_impact":4562.8416,"confidence":0.8,"avg_margin_pct":40.7388,"margin_trend":0.1886,"volume_trend":-0.0519,"weekly_velocity":4.9349,"total_units":257.32,"ageing_days":328.0,"days_of_stock":999.0,"cross_route_gap":19,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALHULA & THABOOK\"], \"proof_count\": 2, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 5, \"peer_median_weeks\": 5.0, \"is_slow_mover\": false, \"price_signal_count\": 2, \"price_trend\": 0.0627, \"margin_trend\": 0.1886, \"avg_margin_pct\": 40.74, \"peer_median_margin\": 40.74, \"peer_q1_margin\": 40.74, \"reason\": \"insufficient_price_signal\"}","weeks_with_sales":5,"price_signal_count":2,"is_slow_mover":false,"routes_present":2,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"REVIEW","total_net_profit":104.8292,"stk_pcs":48.0,"wac":95.0592,"reason_text":"JAY DRY CHILLY (100GM X 48PCS) has been inactive for 328 days, sells on only 2/21 routes, and is classified as Dog. 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\"similar_subcat_sellers\": [\"ROUTE HAIL\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 39070.16, \"subcat_share\": 0.8967, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9715}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9684}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.951}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9177}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9126}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 180269.36, \"subcat_share\": 0.931, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9684}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9278}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 16569.08, \"subcat_share\": 0.8297, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9097}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9004}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.8847}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE THAIF & JIZAN\", \"ROUTE HAIL\", \"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 174512.78, \"subcat_share\": 0.9606, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9851}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.951}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9236}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.906}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 37713.26, \"subcat_share\": 0.8395, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE ALHULA & THABOOK\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 9630.77, \"subcat_share\": 0.7139, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"1 DarulBaida WHouse\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 95029.27, \"subcat_share\": 0.8427, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9779}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9386}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE ALHULA & THABOOK\", \"ROUTE HURAYMILA\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE NARIYA & HARDH\", \"ROUTE HAKEEKH & KHARJ\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 24050.06, \"subcat_share\": 0.929, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE HAYAL & BURAIDHA\", \"ROUTE HAIL\", \"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 61689.72, \"proof_subcat_share_median\": 0.871, \"sku_median_route_revenue\": 153.15}, \"qualified_routes\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE SAKAKA & KORIYATH\"]}","margin_audit":"{\"weeks_with_sales\": 30, \"peer_median_weeks\": 46.0, \"is_slow_mover\": true, \"price_signal_count\": 11, \"price_trend\": -0.0016, \"margin_trend\": 0.0124, \"avg_margin_pct\": 55.7, \"peer_median_margin\": 41.94, \"peer_q1_margin\": 37.87, \"reason\": \"slow_mover_high_margin\"}","weeks_with_sales":30,"price_signal_count":11,"is_slow_mover":true,"routes_present":6,"routes_total":21,"route_sar":255.93,"margin_sar":0.0,"margin_recommendation":"PROMOTE","total_net_profit":905.6519,"stk_pcs":267.0,"wac":16.7016,"reason_text":"HAREESH 500 GM is classified as Dog/Z — volume is declining (-0.0% trend) with 979 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"llm","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"BHRTH","description":"BAHARATH HUB ROUND 80 GM MIXED SPICES","local_name":"بهارات مشكل حب","category":"ROZANA DUBBA","brand_sub_category":"WHOLE SPICES","sub_group":"HAND PACKING DUBBA","bcg":"Cash Cow","plain_tag":"Reliable","plain_tag_reason":"Steady money, high volume","abc":"A","xyz":"X","recommendation":"RAISE PRICE","sar_impact":4295.78,"confidence":1.0,"avg_margin_pct":46.3979,"margin_trend":0.0124,"volume_trend":-0.0339,"weekly_velocity":920.7582,"total_units":48010.965,"ageing_days":35.0,"days_of_stock":8.2255,"cross_route_gap":2,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAIL\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE NARIYA & HARDH\", \"ROUTE RODYAN & MURUJ\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE THAIF & JIZAN\"], \"proof_count\": 19, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 428.04, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE RODYAN & MURUJ\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAYAL & BURAIDHA\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 21246.92, \"proof_subcat_share_median\": 0.4501, \"sku_median_route_revenue\": 2102.33}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 47, \"peer_median_weeks\": 47.0, \"is_slow_mover\": false, \"price_signal_count\": 12, \"price_trend\": -0.0011, \"margin_trend\": 0.0124, \"avg_margin_pct\": 46.4, \"peer_median_margin\": 55.35, \"peer_q1_margin\": 52.56, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 55.35, \"weeks_in_period\": 52.14}","weeks_with_sales":47,"price_signal_count":12,"is_slow_mover":false,"routes_present":19,"routes_total":21,"route_sar":0.0,"margin_sar":4295.78,"margin_recommendation":"RAISE PRICE","total_net_profit":22276.0699,"stk_pcs":96.0,"wac":11.2704,"reason_text":"BAHARATH HUB ROUND 80 GM MIXED SPICES runs at 46.4% margin, below category peers, while moving SAR 921/week. 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{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9408}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9284}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9126}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9115}], \"similar_subcat_sellers\": []}}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9851}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.951}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9236}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.906}], \"similar_subcat_sellers\": [\"ROUTE HAKEEKH & KHARJ\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 22883.36, \"subcat_share\": 0.003, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE NARIYA & HARDH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 4599.54, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9284}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.8916}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8455}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.8435}], \"similar_subcat_sellers\": [\"ROUTE HURAYMILA\", \"ROUTE BAHEEM & AASMI\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"1 DarulBaida WHouse\"]}}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 20674.82, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9779}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9386}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE HURAYMILA\", \"ROUTE HAKEEKH & KHARJ\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 57668.25, \"subcat_share\": 0.0012, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 5881.13, \"proof_subcat_share_median\": 0.2108, \"sku_median_route_revenue\": 20.45}, \"qualified_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE BAHEEM & AASMI\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE THAIF & JIZAN\"]}","margin_audit":"{\"weeks_with_sales\": 9, \"peer_median_weeks\": 7.5, \"is_slow_mover\": false, \"price_signal_count\": 6, \"price_trend\": 0.077, \"margin_trend\": 0.0734, \"avg_margin_pct\": 33.12, \"peer_median_margin\": 32.72, \"peer_q1_margin\": 20.1, \"reason\": \"no_margin_action\"}","weeks_with_sales":9,"price_signal_count":6,"is_slow_mover":false,"routes_present":3,"routes_total":21,"route_sar":67.7,"margin_sar":0.0,"margin_recommendation":"","total_net_profit":62.389,"stk_pcs":60.0,"wac":65.246,"reason_text":"SHAMAR BAG PURCHASE is classified as Dog/Z — volume is declining (-42.2% trend) with 999 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"GINB150","description":"GINGER POWDER BOTTLE 150 GM","local_name":"مسحوق الزنجبيل","category":"ROZANA BOTTLE","brand_sub_category":"SPICES AND OTHER POWDER","sub_group":"HAND PACKING BOTTLE","bcg":"Cash Cow","plain_tag":"Reliable","plain_tag_reason":"Steady money, high volume","abc":"A","xyz":"X","recommendation":"RAISE PRICE","sar_impact":3741.93,"confidence":1.0,"avg_margin_pct":44.2163,"margin_trend":-0.0162,"volume_trend":-0.0649,"weekly_velocity":737.6479,"total_units":38463.07,"ageing_days":35.0,"days_of_stock":28.9688,"cross_route_gap":3,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAIL\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\", \"ROUTE THAIF & JIZAN\"], \"proof_count\": 18, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAYAL & BURAIDHA\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 31.32, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 17264.21, \"proof_subcat_share_median\": 0.4996, \"sku_median_route_revenue\": 1720.95}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 47, \"peer_median_weeks\": 43.0, \"is_slow_mover\": false, \"price_signal_count\": 12, \"price_trend\": 0.0033, \"margin_trend\": -0.0162, \"avg_margin_pct\": 44.22, \"peer_median_margin\": 53.94, \"peer_q1_margin\": 50.1, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 53.94, \"weeks_in_period\": 52.14}","weeks_with_sales":47,"price_signal_count":12,"is_slow_mover":false,"routes_present":18,"routes_total":21,"route_sar":0.0,"margin_sar":3741.93,"margin_recommendation":"RAISE PRICE","total_net_profit":17006.9655,"stk_pcs":96.0,"wac":31.7988,"reason_text":"GINGER POWDER BOTTLE 150 GM runs at 44.2% margin, below category peers, while moving SAR 738/week. 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Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"ABN024","description":"ABAAN JOLLYPOP MIXED FLAVOUR 6 X 1800 GM","local_name":"جولي بوب بنكهات مختلطة","category":"ABAAN CHOCOLATE CARTOON","brand_sub_category":"ABAAN","sub_group":"CHOC0LATE","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REMOVE","sar_impact":3625.8468,"confidence":0.9,"avg_margin_pct":-5.3541,"margin_trend":-5.8351,"volume_trend":-0.0297,"weekly_velocity":9.4832,"total_units":494.48,"ageing_days":292.0,"days_of_stock":999.0,"cross_route_gap":18,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE BAHEEM & AASMI\", \"ROUTE RODYAN & MURUJ\"], \"proof_count\": 3, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 552.2, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE RODYAN & MURUJ\", \"2 Huraymila WHouse\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 20.0, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE THAIF & JIZAN\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 921.86, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9644}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9316}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.9301}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9275}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE BAHEEM & AASMI\", \"ROUTE ALBAHA & BISHA\"]}}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 1743.54, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9517}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9441}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9391}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9344}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.8891}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 1800.91, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAIL\", \"similarity\": 0.9517}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9491}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9344}, 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Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"ABN025","description":"ABAAN JOLLYPOP FRUIT FLAVOURED 6 X 1020 GM","local_name":"جولي بوب بنكهة الفاكهة","category":"ABAAN CHOCOLATE CARTOON","brand_sub_category":"ABAAN","sub_group":"CHOC0LATE","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Y","recommendation":"REMOVE","sar_impact":3058.884,"confidence":0.9,"avg_margin_pct":-7.7211,"margin_trend":-0.4274,"volume_trend":-0.1322,"weekly_velocity":48.206,"total_units":2513.6,"ageing_days":106.0,"days_of_stock":444.1807,"cross_route_gap":14,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"2 Huraymila WHouse\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HURAYMILA\", \"ROUTE RODYAN & MURUJ\"], \"proof_count\": 7, \"gates\": [{\"route\": \"1 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\"margin_trend\": -0.0083, \"avg_margin_pct\": 15.51, \"peer_median_margin\": 11.35, \"peer_q1_margin\": -3.91, \"reason\": \"margin_and_price_falling\", \"weeks_in_period\": 52.14}","weeks_with_sales":18,"price_signal_count":5,"is_slow_mover":false,"routes_present":8,"routes_total":21,"route_sar":0.0,"margin_sar":2.72,"margin_recommendation":"HOLD PRICE","total_net_profit":272.4346,"stk_pcs":39.0,"wac":72.0984,"reason_text":"ABAAN KOFY CANDY 24 X 300 GM has been inactive for 145 days, sells on only 8/21 routes, and is classified as Dog. Consider exiting this SKU — the tied-up stock is worth ~SAR 2,812.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"PRNM400","description":"PRAN MANGO PICKLE 400 GM","local_name":"Pran مانجو مخلل 400 جم","category":"PRAN","brand_sub_category":"OIL,PICKLE, PAPPAD & PULI","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"X","recommendation":"REMOVE","sar_impact":2544.0192,"confidence":0.8,"avg_margin_pct":18.6986,"margin_trend":-0.0027,"volume_trend":-1.0005,"weekly_velocity":1.2502,"total_units":65.19,"ageing_days":189.0,"days_of_stock":999.0,"cross_route_gap":20,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE BAHEEM & AASMI\"], \"proof_count\": 1, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 3, \"peer_median_weeks\": 17.0, \"is_slow_mover\": true, \"price_signal_count\": 2, \"price_trend\": -0.0005, \"margin_trend\": -0.0027, \"avg_margin_pct\": 18.7, \"peer_median_margin\": 18.7, \"peer_q1_margin\": 15.97, \"reason\": \"insufficient_price_signal\"}","weeks_with_sales":3,"price_signal_count":2,"is_slow_mover":true,"routes_present":1,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"REVIEW","total_net_profit":12.1896,"stk_pcs":48.0,"wac":53.0004,"reason_text":"PRAN MANGO PICKLE 400 GM has been inactive for 189 days, sells on only 1/21 routes, and is classified as Dog. Consider exiting this SKU — the tied-up stock is worth ~SAR 2,544.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"PRNMX01","description":"PRAN Mix PICKLE","local_name":"pran ميكس المخلل","category":"PRAN","brand_sub_category":"OIL,PICKLE, PAPPAD & PULI","sub_group":"","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"X","recommendation":"REMOVE","sar_impact":2544.0192,"confidence":0.8,"avg_margin_pct":18.711,"margin_trend":-0.0036,"volume_trend":-1.0006,"weekly_velocity":1.2504,"total_units":65.2,"ageing_days":189.0,"days_of_stock":999.0,"cross_route_gap":20,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE BAHEEM & AASMI\"], \"proof_count\": 1, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 3, \"peer_median_weeks\": 17.0, \"is_slow_mover\": true, \"price_signal_count\": 2, \"price_trend\": -0.0006, \"margin_trend\": -0.0036, \"avg_margin_pct\": 18.71, \"peer_median_margin\": 18.7, \"peer_q1_margin\": 15.97, \"reason\": \"insufficient_price_signal\"}","weeks_with_sales":3,"price_signal_count":2,"is_slow_mover":true,"routes_present":1,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"REVIEW","total_net_profit":12.1996,"stk_pcs":48.0,"wac":53.0004,"reason_text":"PRAN Mix PICKLE has been inactive for 189 days, sells on only 1/21 routes, and is classified as Dog. Consider exiting this SKU — the tied-up stock is worth ~SAR 2,544.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"PPSP","description":"ROZA PAPRIKA SPICY 50 GM","local_name":"بابريكا","category":"ROZA SMALL KEES","brand_sub_category":"SPICES AND OTHER POWDER","sub_group":"MACHINE PACKING POUCHES","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Y","recommendation":"REMOVE","sar_impact":2435.616,"confidence":0.8,"avg_margin_pct":56.7583,"margin_trend":0.0003,"volume_trend":-0.3728,"weekly_velocity":9.0018,"total_units":469.38,"ageing_days":133.0,"days_of_stock":999.0,"cross_route_gap":19,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"1 DarulBaida WHouse\", \"ROUTE RODYAN & MURUJ\"], \"proof_count\": 2, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 13, \"peer_median_weeks\": 40.0, \"is_slow_mover\": true, \"price_signal_count\": 4, \"price_trend\": 0.0004, \"margin_trend\": 0.0003, \"avg_margin_pct\": 56.76, \"peer_median_margin\": 41.3, \"peer_q1_margin\": 36.67, \"reason\": \"slow_mover_high_margin\"}","weeks_with_sales":13,"price_signal_count":4,"is_slow_mover":true,"routes_present":2,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"PROMOTE","total_net_profit":266.412,"stk_pcs":72.0,"wac":33.828,"reason_text":"ROZA PAPRIKA SPICY 50 GM has been inactive for 133 days, sells on only 2/21 routes, and is classified as Dog. Consider exiting this SKU — the tied-up stock is worth ~SAR 2,436.","reason_source":"template","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"RCBOT002","description":"ROZA WHITE PEPPER HUB BOTTLE  90 GM","local_name":"الفلفل الأبيض","category":"ROZA SMALL BOTTLE","brand_sub_category":"SPICES AND OTHER POWDER","sub_group":"HAND PACKING BOTTLE","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REDUCE","sar_impact":2306.0376,"confidence":1.0,"avg_margin_pct":42.3527,"margin_trend":-0.0063,"volume_trend":-0.3906,"weekly_velocity":30.0753,"total_units":1568.21,"ageing_days":45.0,"days_of_stock":536.729,"cross_route_gap":10,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE NARIYA & HARDH\", \"ROUTE RODYAN & MURUJ\", \"ROUTE SAKAKA & KORIYATH\"], \"proof_count\": 11, \"gates\": [{\"route\": \"1 DarulBaida WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE RODYAN & MURUJ\", \"similarity\": 0.6545}, {\"route\": \"2 Huraymila WHouse\", \"similarity\": 0.3745}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.315}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.2708}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.2045}], \"similar_subcat_sellers\": [\"ROUTE RODYAN & MURUJ\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 125.28, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9644}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9316}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.9301}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9275}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE BAHEEM & AASMI\", \"ROUTE ALBAHA & BISHA\"]}}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9517}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9367}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9316}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9263}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9044}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE DAMAM\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\"]}}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9779}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9458}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9408}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9278}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9236}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HURAYMILA\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE MALAS & SULAYYIL\"]}}, {\"route\": \"ROUTE HAIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9517}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9441}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9263}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\"]}}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9097}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9004}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.8847}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE HURAYMILA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 354.96, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9408}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9284}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9126}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9115}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE NARIYA & HARDH\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 125.28, \"subcat_share\": 1.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 121.34, \"proof_subcat_share_median\": 1.0, \"sku_median_route_revenue\": 146.16}, \"qualified_routes\": []}","margin_audit":"{\"weeks_with_sales\": 12, \"peer_median_weeks\": 11.0, \"is_slow_mover\": false, \"price_signal_count\": 5, \"price_trend\": -0.0063, \"margin_trend\": -0.0063, \"avg_margin_pct\": 42.35, \"peer_median_margin\": 51.33, \"peer_q1_margin\": 45.76, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 51.33, \"weeks_in_period\": 52.14}","weeks_with_sales":12,"price_signal_count":5,"is_slow_mover":false,"routes_present":11,"routes_total":21,"route_sar":0.0,"margin_sar":140.79,"margin_recommendation":"RAISE PRICE","total_net_profit":664.1791,"stk_pcs":54.0,"wac":42.7044,"reason_text":"ROZA WHITE PEPPER HUB BOTTLE  90 GM is classified as Dog/Z — volume is declining (-39.1% trend) with 537 days of stock on hand. Reduce replenishment to free up capital and avoid write-offs.","reason_source":"template","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"CBR500","description":"CHOCOLATE BOX ROUND 500 GM","local_name":"شوكولاتة","category":"ROZANA DUBBA","brand_sub_category":"READY TO EAT","sub_group":"HAND PACKING DUBBA","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REDUCE","sar_impact":2297.916,"confidence":0.9,"avg_margin_pct":30.7121,"margin_trend":-0.0024,"volume_trend":-1.0922,"weekly_velocity":72.2425,"total_units":3766.93,"ageing_days":81.0,"days_of_stock":222.6586,"cross_route_gap":13,"qualified_gap":9,"qualified_gap_routes":"[{\"route\": \"ROUTE ABAHA & THATHILETH\", \"est_sar\": 85.52, \"sku_route_revenue\": 278.47}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"est_sar\": 85.52, \"sku_route_revenue\": 278.47}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"est_sar\": 85.52, \"sku_route_revenue\": 278.47}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"est_sar\": 85.52, \"sku_route_revenue\": 278.47}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"est_sar\": 85.52, \"sku_route_revenue\": 278.47}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"est_sar\": 85.52, \"sku_route_revenue\": 278.47}, {\"route\": \"ROUTE HURAYMILA\", \"est_sar\": 85.52, \"sku_route_revenue\": 278.47}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"est_sar\": 85.52, \"sku_route_revenue\": 278.47}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"est_sar\": 85.52, \"sku_route_revenue\": 278.47}]","route_audit":"{\"proof_routes\": [\"1 DarulBaida WHouse\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE BAHEEM & AASMI\", \"ROUTE DAMAM\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE NARIYA & HARDH\", \"ROUTE RODYAN & MURUJ\"], \"proof_count\": 8, \"gates\": [{\"route\": \"2 Huraymila WHouse\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 0.0, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7773}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.7481}, {\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.6861}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.6579}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.6308}], \"similar_subcat_sellers\": [\"ROUTE AL MADEENA & MAHAD\", \"ROUTE HAYAL & BURAIDHA\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE HAIL\"]}}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 88113.27, \"subcat_share\": 0.0303, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9644}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9316}, {\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.9301}, {\"route\": \"ROUTE ALBAHA & BISHA\", 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\"margin_trend\": -0.0639, \"avg_margin_pct\": 13.93, \"peer_median_margin\": 17.28, \"peer_q1_margin\": 16.73, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 17.28, \"weeks_in_period\": 52.14}","weeks_with_sales":47,"price_signal_count":12,"is_slow_mover":false,"routes_present":16,"routes_total":21,"route_sar":0.0,"margin_sar":2254.35,"margin_recommendation":"RAISE PRICE","total_net_profit":9365.177,"stk_pcs":0.0,"wac":401.3568,"reason_text":"MEHRAN Mix 400 GM runs at 13.9% margin, below category peers, while moving SAR 1,290/week. Margin has been declining (-6.4pp trend). A price adjustment could recover SAR 2,254 in this period without affecting demand.","reason_source":"template","item_role":"sku","bom_itemtype":null},{"item_code":"RCBOT011","description":"ROZA BLACK PEPPER HUB BOTTLE 90 GM","local_name":"الفلفل الأسود","category":"ROZA SMALL BOTTLE","brand_sub_category":"SPICES AND OTHER POWDER","sub_group":"HAND PACKING BOTTLE","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and fading","abc":"C","xyz":"Z","recommendation":"REMOVE","sar_impact":2216.52,"confidence":0.8,"avg_margin_pct":51.3306,"margin_trend":-0.0209,"volume_trend":-0.5936,"weekly_velocity":5.6042,"total_units":292.22,"ageing_days":108.0,"days_of_stock":999.0,"cross_route_gap":19,"qualified_gap":0,"qualified_gap_routes":"[]","route_audit":"{\"proof_routes\": [\"ROUTE ALBAHA & BISHA\", \"ROUTE DAWADMI RUWAIDA\"], \"proof_count\": 2, \"gates\": [], \"degraded\": \"REVIEW\", \"reason\": \"proof_set_lt_3\"}","margin_audit":"{\"weeks_with_sales\": 3, \"peer_median_weeks\": 11.0, \"is_slow_mover\": true, \"price_signal_count\": 3, \"price_trend\": 0.0002, \"margin_trend\": -0.0209, \"avg_margin_pct\": 51.33, \"peer_median_margin\": 51.33, \"peer_q1_margin\": 45.76, \"reason\": \"insufficient_price_signal\"}","weeks_with_sales":3,"price_signal_count":3,"is_slow_mover":true,"routes_present":2,"routes_total":21,"route_sar":0.0,"margin_sar":0.0,"margin_recommendation":"REVIEW","total_net_profit":149.9984,"stk_pcs":60.0,"wac":36.942,"reason_text":"ROZA BLACK PEPPER HUB BOTTLE 90 GM has been inactive for 108 days, sells on only 2/21 routes, and is classified as Dog. Consider exiting this SKU — the tied-up stock is worth ~SAR 2,217.","reason_source":"template","item_role":"sku","bom_itemtype":"Produced / Assembled Item"},{"item_code":"ZBE350","description":"ZABEEB KEES 350 GM RAISIN","local_name":"زبيب","category":"ROZANA PILLOW POUCH","brand_sub_category":"DRY FRUITS","sub_group":"HAND PACKING POUCHES","bcg":"Question Mark","plain_tag":"Rising","plain_tag_reason":"Small but climbing","abc":"C","xyz":"Y","recommendation":"PUSH","sar_impact":2144.1,"confidence":0.9,"avg_margin_pct":29.7434,"margin_trend":-0.0941,"volume_trend":0.1126,"weekly_velocity":82.7841,"total_units":4316.6,"ageing_days":156.0,"days_of_stock":0.0,"cross_route_gap":17,"qualified_gap":10,"qualified_gap_routes":"[{\"route\": \"ROUTE ABAHA & THATHILETH\", \"est_sar\": 214.41, \"sku_route_revenue\": 720.87}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"est_sar\": 214.41, \"sku_route_revenue\": 720.87}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"est_sar\": 214.41, \"sku_route_revenue\": 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\"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 34095.81, \"subcat_share\": 0.0133, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAIL\", \"similarity\": 0.9517}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9491}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9344}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9275}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9044}], \"similar_subcat_sellers\": [\"ROUTE HAIL\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 40084.46, \"subcat_share\": 0.0, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9779}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9458}, {\"route\": \"ROUTE 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{\"route\": \"ROUTE DAMAM\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 50245.98, \"subcat_share\": 0.0354, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAIL\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9644}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9491}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9391}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9367}], \"similar_subcat_sellers\": [\"ROUTE HAIL\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 11723.97, \"subcat_share\": 0.0173, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9715}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9684}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.951}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9177}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9126}], \"similar_subcat_sellers\": [\"ROUTE HAKEEKH & KHARJ\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE HURAYMILA\"]}}, {\"route\": \"ROUTE HAIL\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": false, \"gate3_peer_proof\": true, \"category_spend\": 934.19, \"subcat_share\": 0.2207, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9833}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.9517}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.9441}, {\"route\": \"ROUTE ABAHA & THATHILETH\", \"similarity\": 0.9415}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.9263}], \"similar_subcat_sellers\": [\"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\", \"ROUTE ABAHA & THATHILETH\", \"ROUTE AFARBATH & RAFA HARAR\"]}}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 23275.16, \"subcat_share\": 0.086, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9887}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9684}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9278}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE HAYAL & BURAIDHA\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 11356.46, \"subcat_share\": 0.0418, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE THAIF & JIZAN\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.9097}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.9004}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.8847}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE THAIF & JIZAN\", \"ROUTE HAIL\", \"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE HURAYMILA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 55383.92, \"subcat_share\": 0.056, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9408}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9284}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.9126}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9115}], \"similar_subcat_sellers\": [\"ROUTE SAKAKA & KORIYATH\", \"ROUTE NARIYA & HARDH\", \"ROUTE DAWADMI RUWAIDA\"]}}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 26344.12, \"subcat_share\": 0.0049, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9851}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.951}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9236}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.906}], \"similar_subcat_sellers\": [\"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE MARMIYA & BIDHA\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 72596.14, \"subcat_share\": 0.0099, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE BAHEEM & AASMI\", \"similarity\": 0.8991}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.8474}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.8323}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.8095}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.7966}], \"similar_subcat_sellers\": [\"ROUTE BAHEEM & AASMI\", \"ROUTE HURAYMILA\", \"ROUTE NARIYA & HARDH\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 2045.83, \"subcat_share\": 0.0927, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\"]}}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 43052.69, \"subcat_share\": 0.0132, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9779}, {\"route\": \"ROUTE HURAYMILA\", \"similarity\": 0.9544}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9386}, {\"route\": \"ROUTE NARIYA & HARDH\", \"similarity\": 0.9323}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9072}], \"similar_subcat_sellers\": [\"ROUTE HURAYMILA\", \"ROUTE NARIYA & HARDH\", \"ROUTE HAKEEKH & KHARJ\"]}}, {\"route\": \"ROUTE THAIF & JIZAN\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 3830.45, \"subcat_share\": 0.0527, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE HAYAL & BURAIDHA\", \"similarity\": 0.94}, {\"route\": \"ROUTE HAIL\", \"similarity\": 0.7598}, {\"route\": \"ROUTE ALBAHA & BISHA\", \"similarity\": 0.7526}, {\"route\": \"ROUTE DAMAM\", \"similarity\": 0.7373}, {\"route\": \"ROUTE AL MADEENA & MAHAD\", \"similarity\": 0.7039}], \"similar_subcat_sellers\": [\"ROUTE HAYAL & BURAIDHA\", \"ROUTE HAIL\", \"ROUTE ALBAHA & BISHA\", \"ROUTE DAMAM\", \"ROUTE AL MADEENA & MAHAD\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 22059.1, \"proof_subcat_share_median\": 0.1094, \"sku_median_route_revenue\": 720.87}, \"qualified_routes\": [\"ROUTE ABAHA & THATHILETH\", \"ROUTE ALBAHA & BISHA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE DAMAM\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE HURAYMILA\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE MARMIYA & BIDHA\", \"ROUTE SAKAKA & KORIYATH\"]}","margin_audit":"{\"weeks_with_sales\": 28, \"peer_median_weeks\": 18.0, \"is_slow_mover\": false, \"price_signal_count\": 8, \"price_trend\": 0.0189, \"margin_trend\": -0.0941, \"avg_margin_pct\": 29.74, \"peer_median_margin\": 30.2, \"peer_q1_margin\": 27.93, \"reason\": \"no_margin_action\"}","weeks_with_sales":28,"price_signal_count":8,"is_slow_mover":false,"routes_present":4,"routes_total":21,"route_sar":2144.1,"margin_sar":0.0,"margin_recommendation":"","total_net_profit":1283.903,"stk_pcs":0.0,"wac":64.0872,"reason_text":"ZABEEB KEES 350 GM RAISIN sells on 4/21 routes at 29.7% margin with SAR 83/week velocity. 10 similar routes don't carry it yet — expanding there could unlock SAR 2,144 in this period.","reason_source":"template","item_role":"sku","bom_itemtype":"Production | Raw Material"},{"item_code":"BAHK001","description":"BAHARATH HUB 200 GM KEES MIXED SPICES","local_name":"بهارات مشكل حب","category":"ROZANA PILLOW POUCH","brand_sub_category":"WHOLE SPICES","sub_group":"HAND PACKING POUCHES","bcg":"Dog","plain_tag":"Weak","plain_tag_reason":"Low and 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\"similarity\": 0.8752}], \"similar_subcat_sellers\": [\"ROUTE THAIF & JIZAN\", \"ROUTE HAIL\", \"ROUTE DAMAM\", \"ROUTE ALBAHA & BISHA\", \"ROUTE AL MADEENA & MAHAD\"]}}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"gate1_category_presence\": true, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 26344.12, \"subcat_share\": 0.0407, \"peer_detail\": {\"lookalikes\": [{\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.9851}, {\"route\": \"ROUTE HAKEEKH & KHARJ\", \"similarity\": 0.9796}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.951}, {\"route\": \"ROUTE ALHULA & THABOOK\", \"similarity\": 0.9236}, {\"route\": \"ROUTE SAKAKA & KORIYATH\", \"similarity\": 0.906}], \"similar_subcat_sellers\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE HAKEEKH & KHARJ\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALHULA & THABOOK\", \"ROUTE SAKAKA & KORIYATH\"]}}, {\"route\": \"ROUTE RODYAN & MURUJ\", \"gate1_category_presence\": false, \"gate2_subcat_headroom\": true, \"gate3_peer_proof\": true, \"category_spend\": 2045.83, \"subcat_share\": 0.0276, \"peer_detail\": {\"lookalikes\": [{\"route\": \"1 DarulBaida WHouse\", \"similarity\": 0.6545}, {\"route\": \"ROUTE AFARBATH & RAFA HARAR\", \"similarity\": 0.3107}, {\"route\": \"ROUTE MALAS & SULAYYIL\", \"similarity\": 0.2923}, {\"route\": \"ROUTE DAWADMI RUWAIDA\", \"similarity\": 0.2891}, {\"route\": \"ROUTE ALWADI & JANADRIYYAH\", \"similarity\": 0.2835}], \"similar_subcat_sellers\": [\"1 DarulBaida WHouse\", \"ROUTE AFARBATH & RAFA HARAR\", \"ROUTE MALAS & SULAYYIL\", \"ROUTE DAWADMI RUWAIDA\", \"ROUTE ALWADI & JANADRIYYAH\"]}}], \"thresholds\": {\"proof_category_spend_q1\": 25682.32, \"proof_subcat_share_median\": 0.177, \"sku_median_route_revenue\": 1058.86}, \"qualified_routes\": [\"ROUTE ALWADI & JANADRIYYAH\", \"ROUTE MALAS & SULAYYIL\"]}","margin_audit":"{\"weeks_with_sales\": 47, \"peer_median_weeks\": 27.0, \"is_slow_mover\": false, \"price_signal_count\": 12, \"price_trend\": 0.0005, \"margin_trend\": 0.0216, \"avg_margin_pct\": 42.03, \"peer_median_margin\": 53.81, \"peer_q1_margin\": 44.86, \"reason\": \"healthy_velocity_bottom_quartile_margin\", \"target_margin_pct\": 53.81, \"weeks_in_period\": 52.14}","weeks_with_sales":47,"price_signal_count":12,"is_slow_mover":false,"routes_present":13,"routes_total":21,"route_sar":890.12,"margin_sar":2104.35,"margin_recommendation":"RAISE PRICE","total_net_profit":7510.8863,"stk_pcs":0.0,"wac":22.9584,"reason_text":"BAHARATH HUB 200 GM KEES MIXED SPICES runs at 42.0% margin, below category peers, while moving SAR 343/week. A price adjustment could recover SAR 2,104 in this period without affecting demand.","reason_source":"template","item_role":"sku","bom_itemtype":"Production | Raw Material"}]